Upwork

Promotional swag for Upwork, the world’s largest online workplace. We were approached by Upwork’s creative director to create a swag package which will be distributed among freelancer on Upwork event. From the beginning, we knew that we do not want to use Upwork logo on materials but rather we wanted to do something very wearable and useful. We took the brand color scheme and used it in playful patterns, which works well on all promotional items. In addition to this visual language, we created posters which represents four company values: “Have a bias towards action”, “Put our community first”, “Inspire a boundless future of work” and “Build amazing teams”.

Client: Upwork

Category: promotional

Created: 2016